Collins Gas Grill - [MOCK] Press Release

New Collins Gas Grill Makes Tailgating a Dream

TORONTO, August 20, 2010 – Collins Gas Grills is launching their unique Tailgating Dream Grill with the release of their annual tailgating survey. The grill will be available in all stores across Canada September 1, 2010 to kick-off this year’s Canadian football season.

The new Tailgating Dream Grill is lighter and more compact for easy transportation, and features enhanced security and safety elements for a secure tailgating experience.

“Tailgating is to participate in an informal Barbeque picnic,” according to Bill Davis, Founder of the Canadian Tailgater’s Association, he adds they are usually held “in the parking lot of a sports stadium prior to attending a sporting event.”

“We’re very excited to launch this new product,” says Roy Collins, President of Collins Gas Grills “The Tailgating Dream Grill has been a long time coming. The grill’s unique design was created for its safety and convenience.”

Collins Gas Grills recently conducted their annual survey of 1000 Canadians (600 men and 400 women) and found that tailgating is on the rise:

ü 74 per cent said grilling is always an element of their tailgates

ü 59 per cent prefer gas grills

ü 97 per cent of tailgaters under 35 grill at every event while 80 percent of those aged 35-55

ü tailgating party sizes increased 20 per cent between 2007 and 2008, up to 18 people

ü the average tailgating parties lasts three hours

ü top foods for grilling respectively: hamburgers, hotdogs, chicken, sausages

Collins Gas Grills is a proud Canadian company based in Barrie, Ont. Collins Gas Grills produces only the finest quality grills to meet the highest Canadian standards. Collins Gas Grills offers a variety of products that are manufactured and distributed in Canada. The annual tailgating survey is conducted at a variety of CFL and NFL games with high Canadian attendance.

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Media Contact:
Alena Boczek
Media Relations Officer
Collins Gas Grills
(555) 792 5555
AlenaBoczek@CGG.com

Dixie Chicks Comeback Tour - [MOCK] Media Alert

MEDIA INVITATION:

LONG TIME GONE:
THE DIXIE CHICKS’ UNISIGNED CONTESTANTS SNEAK-PREVIEW PERFORMANCE

TORONTO, June 5, 2010— After being off the scene for over two years the Dixie Chicks, Natalie Maines, Emily Robinson, and Martie McGuire will reunite for their There’s Your Trouble Tour which kicks-off in Toronto August 28. But first, The Chicks must select an act to open with Canada’s own Terri Clark.

WHO— The Dixie Chicks and The New Country 95.3 team up to give aspiring country musicians a chance to open for the Dixie Chicks during their There’s Your Trouble Tour.

WHAT— The final 10 contestants will perform at Massey Hall as The Chicks judge and choose their new opening act.

WHEN— June 10, 2010 at 11 a.m.

WHERE— Massey Hall
178 Victoria St.,
Toronto, Ont.

Media is invited to watch the performances as well as photograph and conduct interviews with the aspiring musicians. Canadian country musicians specifically have a difficult time drawing a following and getting recognized, The Chicks hope to ease the process a little.

For more information about The Dixie Chicks, the There’s Your Trouble Tour or the Unsigned contest please visit www.dixiechicks.com.

The Dixie Chicks are an American country music group comprised of Natalie Maines, lead vocals, guitar, songwriter; Emily Robinson, songwriter, vocals, and multi-instrumentalist; and
Martie McGuire, songwriter, vocals, and multi-instrumentalist. The Chicks are defined by their dynamic sound, personal lyrics, political involvement, passion for protecting the
environment and their work with Conservation International.

For more information please visit www.dixiechicks.com

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Media Contact:
Alena Boczek
GHPR
555-539-9979
aboczek@dchicks.com

Dixie Chicks Comeback Tour - [MOCK] Biography

BIOGRAPHY

The Dixie Chicks began in Texas with sisters Martie MaGuire, Oct. 12, 1969 and Emily Robinson, Aug. 16, 1972, then both Erwin. They were well known for their amazing talent and elaborate costumes that they often showcased at different country festivals throughout Texas. Though the group originally started with four members, two of the members were replaced with current lead singer Natalie Maines, Oct. 14, 1974. Natalie brought a new sound to the group and the Dixie Chicks began their career, becoming the phenomenon they are now.

The Chicks have been awarded 13 Grammys, including Best Country Album, nine Country Music Association awards (CMAs) and one Canadian Country Music Association awards (CCMAs).

After Natalie’s controversial statement about president George Bush and the ensuing Iraq war came the release of their Shut Up and Sing documentary. The documentary took the Chicks from country stars to political activists, which thrust them onto the mainstream scene. Since they have explored different genres and have done well on mainstream media

Before the comment, the Chicks were dominating the country music scene with their Home album, which had two number one singles, Landslide and Travelin’ Soldier.

The Chicks began their work with Conservation International after many years of Natalie’s personal interest in the organization’s work, but formally became involved during their 2006 Accidents and Accusations tour where they agreed to donate the cost of their tour’s environmental impact.

The Dixie Chicks are an American country music group comprised of Natalie Maines, lead vocals, guitar, songwriter; Emily Robinson, songwriter, vocals, and multi-instrumentalist; and
Martie MaGuire, songwriter, vocals, and multi-instrumentalist. The Chicks are defined by their dynamic sound, personal lyrics, political involvement, passion for protecting the
environment and their work with Conservation International.

For more information on the Dixie Chicks please visit www.dixiechicks.com or www.cmt.com/artists/az/dixie_chicks/artist.jhtml

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Media Contact:
Alena Boczek
GHPR
555-539-9979
aboczek@dchicks.com

Dixie Chicks Comeback Tour - [MOCK] Backgrounder

CONSERVATION INTERNATIONAL

BACKGROUND INFORMATION

Conservation International (CI) is a prominent non-profit organization focused on preserving biodiversity and raising awareness about other issues such as fresh water, cultural services, climate, food, and health around the world.

BEGINNINGS

Conservation International started as the dream of a small group of people who wanted to preserve untouched natural areas. Their dream eventually grew and with some innovative thinking, that group changed the face of conservation. With others, co-founders Peter Segilman and Stephen Beebe envisioned a form of conservation that looked to the future, rather than holding on to the past. CI now works with indigenous peoples, governments, corporations, groups and individuals to bring a future where people live in harmony with nature

MISSION

Building upon a strong foundation of science, partnership and field demonstration, Conservation International empowers societies to responsibly and sustainably care for nature for the well-being of humanity.

EFFORTS

CI is concerned with climate change, fresh water, food, health, cultural services and biodiversity. CI encourages different corporations to use sustainable production systems to create sustainable products and to use renewable energy. They work with different government partners to lobby the government for changes or the implementation of new laws or policies pertaining to sustainability. CI plays a key role in governments’ creation of environmental action plans.

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PARTNERS

CI has teamed up with a variety of groups to pursuer their environmental pursuits. Ci is partnered with Alcoa, Aveda, Kraft Food Inc., Wal-Mart, MacDonalds, Coco-Cola, Dell and Volkswagon. They are also involved with such governments as the United States of America, China, France, and Guyana.

CONSERVATION INTERNATIONAL DIFFERENCE

CI is distinct from other environmental organizations in their unique Soujourn Program. This program offers individuals interested in conservation an opportunity to travel different areas of the world to experience their local conservation issues, biodiversity and culture. CI holds these programs in an effort to ensure human understanding with nature and how it directly affects our everyday lives. Soujourner can create personalized itinerary for places they would like to experience, and what they would like to do. This gives sojourners the opportunity to connect with nature, and return with a different prerogative and new understanding in hopes of encouraging them to create proactive change in their everyday lives.

Conservation International literally wants to save
the dirt under your finger nails

The Dixie Chicks are an American country music group comprised of Natalie Maines, lead vocals, guitar, songwriter; Emily Robinson, songwriter, vocals, and multi-instrumentalist; and
Martie MaGuire, songwriter, vocals, and multi-instrumentalist. The Chicks are defined by their dynamic sound, personal lyrics, political involvement, passion for protecting the
environment and their work with Conservation International.

For more information please visit www.conservationinternational.org

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Media Contact:
Alena Boczek
GHPR
555-539-9979
aboczek@dchicks.com

Dixie Chicks Comeback Tour - [MOCK] Press Release

Let ‘Er Rip On Stage With the Dixie Chicks at the Air Canada Centre

TORONTO, May 2, 2010 – The Dixie Chicks and Toronto’s Country 95.3 are giving aspiring musicians a chance to open for the Dixie Chicks at the Air Canada Centre on August 28 during their There’s Your Trouble Tour. In conjunction with the station’s Unsigned program, upcoming country artists can submit their entries online and may be chosen to open for the Dixie Chicks with Terri Clark and perform in front of over 15, 000 screaming fans.

After being off the scene for over two years the Dixie Chicks, Natalie Maines, Emily Robinson, and Martie McGuire will reunite for their There’s Your Trouble Tour in Toronto. The concert kicks–off in Toronto on August 28 with the Chicks stopping in eight Canadian cities including: St. John’s, Halifax, Quebec City, Winnipeg, Regina, Edmonton, and Vancouver. The tour will then continue through the states with their final date being in Texas, Maines’ home state.

This year The Chicks are focusing on environmental sustainability, “we’ve always been strong advocates for Conservation International and their amazing initiatives,”says Maines, “this year we’re taking it to our fans.” The concert will featureenvironmentally responsible special effects including LED lighting. All T-shirts sold by The Chicks are made of 100% organic cotton and 25 per cent of all ticket sales will go to Conservation International.

Conservation International was founded in 1987 with the unique concept of humanity living in harmony with nature as opposed to simply preserving it. Peter Segilmann, Co-founder and CEO is thrilled with the Dixie Chicks, “their involvement with our organization has been incredible, their advocacy, vital, and now with their donation commitment, we truly feel we can make a difference in the earth’s biodiversity.”

The Chicks first heard of The New Country 95.3’s Unsigned program after they announced Toronto as the kick-off during their tour. The Chicks originally agreed to the comeback tour after overwhelming requests from their fans. As this tour was for the fans, The Chicks wanted to go back to their roots, when they were struggling to make it, and help aspiring Canadian Country musicians.

“We’ve always thought of Canada as our second home, we’re so welcome here by everyone,” says Martie McGuire, “we really wanted to do something special for Canada.” Canadian country musicians specifically have a difficult time drawing a following and getting recognized, The Chicks hope to ease the process a little.

Interested aspiring musicians can sign-up online at www.country953.com/Unsigned and enter as a solo artist, duet, or group. The preliminary decisions will be made by Country 95.3 listeners, after which the final ten will perform for The Chicks live at Massey Hall or via satellite if they are out-of-province.

For more information about The Dixie Chicks, the There’s Your Trouble Tour or the Unsigned contest please visit www.dixiechicks.com or for information about The Chicks and Conservation International visit www.conservation.org/dixiechicks

The Dixie Chicks are an American country music group comprised of Natalie Maines, lead vocals, guitar, songwriter; Emily Robinson, songwriter, vocals, and multi-instrumentalist; and
Martie McGuire, songwriter, vocals, and multi-instrumentalist. The Chicks are defined by their dynamic sound, personal lyrics, political involvement, passion for protecting the
environment and their work with Conservation International.

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Media Contact:
Alena Boczek
GHPR
555-539-9979
aboczek@dchicks.com

Dixie Chicks Comeback Tour - [MOCK] Fact Sheet

CONCERT QUICK FACTS

Concert
Who: The Dixie Chicks and Conservation International
What: The Chicks with Terri Clarkson and special guest
When: August 28, 2010
Where: Air Canada Center

Performances
• Special guest: Dixie Chicks and The New Country 95.3’s Unsigned Contest winner
• Terri Clark
• The Dixie Chicks
• Never before seen Terri Clark and Natalie Maines duet

Environmental Sustainability
• 25% of every ticket sold will go to Conservation International
• All special effects will use LED lights and environmentally friendly smoke machines
• Both The Dixie Chicks and Terri Clark will be donating their outfits to Conservation International for auction with all
proceeds supporting the organization
• The Chicks will be traveling in a new Hybrid Tour Bus
• Bottled water will not be sold at the concert but fans can fill up their own reusable bottles at watering stations at each gate entrance to the show
• All The Dixie Chicks’ t-shirts are made of 100% organic cotton

The Dixie Chicks are an American country music group comprised of Natalie Maines, lead vocals, guitar, songwriter; Emily Robinson, songwriter, vocals, and multi-instrumentalist; and

Martie MaGuire, songwriter, vocals, and multi-instrumentalist. The Chicks are defined by their dynamic sound, personal lyrics, political involvement, passion for protecting the

environment and their work with Conservation International.

For more information please visit www.dixiechicks.com

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Media Contact:
Alena Boczek
GHPR
555-539-9979
aboczek@dchicks.com