Collins Gas Grill - [MOCK] Press Release

New Collins Gas Grill Makes Tailgating a Dream

TORONTO, August 20, 2010 – Collins Gas Grills is launching their unique Tailgating Dream Grill with the release of their annual tailgating survey. The grill will be available in all stores across Canada September 1, 2010 to kick-off this year’s Canadian football season.

The new Tailgating Dream Grill is lighter and more compact for easy transportation, and features enhanced security and safety elements for a secure tailgating experience.

“Tailgating is to participate in an informal Barbeque picnic,” according to Bill Davis, Founder of the Canadian Tailgater’s Association, he adds they are usually held “in the parking lot of a sports stadium prior to attending a sporting event.”

“We’re very excited to launch this new product,” says Roy Collins, President of Collins Gas Grills “The Tailgating Dream Grill has been a long time coming. The grill’s unique design was created for its safety and convenience.”

Collins Gas Grills recently conducted their annual survey of 1000 Canadians (600 men and 400 women) and found that tailgating is on the rise:

ü 74 per cent said grilling is always an element of their tailgates

ü 59 per cent prefer gas grills

ü 97 per cent of tailgaters under 35 grill at every event while 80 percent of those aged 35-55

ü tailgating party sizes increased 20 per cent between 2007 and 2008, up to 18 people

ü the average tailgating parties lasts three hours

ü top foods for grilling respectively: hamburgers, hotdogs, chicken, sausages

Collins Gas Grills is a proud Canadian company based in Barrie, Ont. Collins Gas Grills produces only the finest quality grills to meet the highest Canadian standards. Collins Gas Grills offers a variety of products that are manufactured and distributed in Canada. The annual tailgating survey is conducted at a variety of CFL and NFL games with high Canadian attendance.

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Media Contact:
Alena Boczek
Media Relations Officer
Collins Gas Grills
(555) 792 5555
AlenaBoczek@CGG.com